Sky Protect
Sky Protect brand development
Senior Motion Designer, Sky Creative Agency
Sky launched a new service + product category called Sky Protect. It was an enhanced home insurance product that included bundled hardware. The bundle includes a video doorbell, indoor camera, motion sensors, contact sensors, and leak sensors, all designed to work together and be managed through the Sky Protect app.
We developed a branded house-shaped ripple
We developed a branding device that worked like a ripple - emanating out in a pulse from the product to alert the customer. The ripple took on a house-shape that echoed back to the Sky Protect ‘home’ icon.
We also explored transition animations to help tell the brand story
During our exploration in to how to explain the Sky Protect offering - home insurance + smart tech - we experimented with various short-hand ways of telling a story. Whether it be the house ripple alerting you to someone at your door, the relationship between a sensor and the smart app on your phone, or even Sky Protect accidental damage cover - we attempted to explain familiar insurance themes and concepts in a way that felt branded and executionally consistent.